---------  Limited Time Offer From [Your Brand]  ---------
How To [YAY] Without The [BOO]
"So You Can [Other Big Benefits] Faster"
From The Desk Of [Your Name]
[City], [Country] 

Hey friend,

I’m [you], founder of [your brand].

I help [your market] just like you who need [your goal].

*Establish Credibility & Gain Trust*
[Acknowledge Lead Magnet Download]
I want to congratulate you...

On officially becomming a Doer and requesting this training. 

I call it: [You Lead Magnet Name]

And the good news is...

Your [Lead Magnet] will be delivered to your inbox in about 5-10 minutes. 

This is my favourite training for...

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So I know you're going to love it! 

*Sell Lead Magnet consumption here and provide proof of it's success in your brand with a testimonial or screenshot of stats*
List Client Pain Points...
We both know there is still A LOT more to learn when it comes to...

Things like...
  • ​How to.......
  • ​How to.......
  • ​How to.......
  • ​How to.......
  • ​How to.......
Wow! Overwhelming, right?!

I get it because I know how you feel....

[Add your own discovery "aha!" moment that changed everything]

What I discovered waws that all it took was...
Insert Your New Opportunity
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Add More Proof & Testimonials That Your New Opportunity Works
Since that "sliding doors moment" I've been able to....

Here are just a few testimonials I've received recently from my clients:
Your Opportunity Makes All The Difference [Seed Consult Call Outcomes]
Acheiving success is a lot easier when...

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I want to do the same for you, BUT FOR FREE...

Yep - pretty exciting right?! Let me explain. 
Here's What I Have (Introduce The Offer)
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Here's How It Works (The Meat And Potatoes!)
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  • ​Lorem ipsum dolor sit amet, consectetur adipiscing elit, so you can... 
  • ​Cras sit amet neque eget felis mattis tempor, so you can... 
  • ​Nam molestie nulla lorem, eu vestibulum ex ultricies in, so you can... 
  • ​Ut interdum lectus diam, a imperdiet ipsum facilisis ut so you can... 
  • ​Suspendisse sodales sed justo id accumsan so you can... 
  • ​Fusce porta mollis massa, eget tristique libero ultricies in so you can... 
  • ​Nullam id cursus orci so you can... 
  • ​Vestibulum nulla turpis, dapibus ac nisl at, congue sagittis diam, so you can... 
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Here's Why I'm Doing This For You...
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Disqualify "No Clients" And Dog Whistle Dream Clients
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Here's What You Need To Do Next (spell it out clearly)
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Here's Why You Need To Act Now (Add Urgency & Scarcity)
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Here's Why It's Safe And Smart To Act Now (Remove The Risk Or Concerns - eg. Love it or pay nothing) 
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Add Bonus #1, #2, #3 etc. (You're also getting...)
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Repeat Scarcity (Time Is Running Out)
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Thanks for reading my letter today, friend... 

If you'd like to take advantage of this limited time offer, click the button below before it expires. 

xx

Grace Lever
P.S. If, like me, you have a tendency to skip straight to the bottom of a letter like this to find out what it's all about...

Let me give you a quick recap of what you're getting: 

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